Britain’s taste for cuisines from across the world has come a long way since the 1960s. Sophistication and expectation levels have increased enormously, as have the number of brands promising to deliver the ultimate in–home cooking experience.

Amoy has built a powerful reputation for authenticity and has a strong story to tell about its understanding of food as a real sensory experience.

It recognises the UK consumer’s enthusiasm for Asian cooking and knows that British cooks have embraced Oriental cuisine, with its centuries of tradition, because it offers almost the ultimate solution for today’s pressured Western lifestyle.

* Watch the 2002 TV spot

Client:
Heinz Foods UK Ltd

Sector:
Consumer Goods

Country and Date:
United Kingdom, 2002

Team:
Dorothy Mackenzie * Client Director
Greg Vallance * Creative Director
Chris Scherer * Art Director
Kareem Baqai * Art Director
Deborah Carter * Strategist
Dragon Rouge, London * Agency

Design Disciplines:
* Brand Personality Building
* Brand Refreshment
* Packaging Design