BioWare is Huhtamaki's quality seal for products produced from 100% renewable material, such as corn and other plants. Natural and unlimited resources replace petroleum-based materials. The result is material that combines superior performance with reduced environmental impact.

Huhtamaki is one of the world’s largest packaging companies and a truly global player. Huhtamaki's focus and expertise is in paper, plastic, films and molded fiber. Sustainability and environmental excellence is embedded in Huhtamaki’s product strategy.

Client:
Huhtamaki Group

Sector:
Consumer Goods

Country and Date:
Finland, 2004

Team:
Dorothy Mackenzie * Client Director
Greg Vallance * Creative Director
Chris Scherer * Art Director
Deborah Carter * Copy Writer and Strategist
Dragon Rouge, London * Agency

Design Disciplines:
* Brand Identity
* Brand Management
* Brand Personality Building
* Customer Engagement
* Editorial Design