Cassa Geometri is a professional, financial association specifically for surveyors, providing pensions and welfare benefits to its members.

The values of proximity, clarity and simplicity are summarised in a ‘wrap-around’ brand logo, embracing its members, and therefore providing protection and safety for their professional and private life.

The metaphor of a 'growing path' has guided the design process for the creation of the new brand, because Cassa Geometri is always close to its members: in the present and in the future.

Client:
Cassa Italiana di Previdenza e Assistenza dei Geometri liberi professionisti

Sector:
Financial Services

Country and Date:
Italy, 2018

Team:
Tiziana Brandia * Client Director
Chris Scherer * Creative Director
Lorenzo Curatola * Video Clip
Elisa Russo * Strategist
Enzo de Somma * Copy Writer
Giuseppe Guerrera * Signage Consultant
Inarea, Rome * Agency

Design Disciplines:
* Brand Identity
* Brand Communication
* Brand Personality Building
* Digital Design
* Editorial Design
* Environmental Design
* Experiential Design