chris scherer.

professional experience.



Chris has a profound knowledge of brand personality building and brand repositioning projects, has a good eye for typography and loves punchy and bold design solutions.

Chris founded Design Planet in 2010, focussing in particular on brand experience design and communication design projects, by creating a coherent brand vision in a multi‐disciplinary corporate environment.

Contemporaneously, Chris is also Partner / Creative Director at Inarea Strategic Design in Rome and Milan, where he started in 2006. He is responsible for the creative direction and the creative output of brand design projects, working as team leader as well as ‘hands-on designer’.

Previously Chris worked in London and Berlin at Dragon Rouge London, Brand Union, and Henrion Ludlow & Schmidt, where he gathered extensive experience working on both national and international branding projects.

He was a member of the Art Advisory Committee, heading the design and photography section of Appearances, Green Arts Festival, Provincetown, USA.

Chris is German national and speaks fluently English and Italian. He studied Graphic Design in Stuttgart and Visual Communications at the Universität der Künste Berlin.


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