Talking about Federico Fellini, Roberto Rossellini and Michelangelo Antonioni means talking about Cinecittà Luce.

Cinecittà Luce was born in 2009 from the merger of Cinecittà Holding and Istituto Luce – two mythical giants in the sector that represent Italian cinema.

Cinecittà Luce is at the heart of Italian cinema and television production, and manages and distributes a substancial film and photo archive.

Client:
Cinecittà Luce Srl

Sector:
Leisure, Travel & Hospitality

Country and Date:
Italy, 2009

Team:
Emanuela Camera Roda * Client Director
Chris Scherer * Creative Director
Roberto Randi * Art Director
Inarea, Rome * Agency

Design Disciplines:
* Brand Identity
* Brand Management
* Brand Personality Building
* Editorial Design