Having a retail section means first and foremost for a company to build relationships with people.

The 'Punto Enel' shops were created to cherish relationships and to reinforce the company's values with a culture of enterprise.

Enel Energia's Concept Store in Milan opened in May 2011 – a fresh way of talking to and interacting with clients.

Client:
Enel Energia SPA

Sector:
Energy & Utilities

Country and Date:
Italy, 2011

Team:
Carlo Lococo * Architect
Tiziana Brandia * Client Director
Chris Scherer * Creative Director
Daniele Arnaldi * Art Director
Gabriele Bonavera * Art Director
Chiara Riva * Designer
Giuseppe Guerrera * Signage Consultant
Enzo de Somma * Copy Writer
Inarea, Rome * Agency

Design Disciplines:
* Brand Communication
* Brand Experience Design
* Brand Personality Building
* Customer Engagement
* Environmental Design
* Experiential Design
* Retail Design