Enel Energia is aiming at a closer customer engagement through the ability to offer immediate and effective solutions.

'Green thinking' means getting in tune with the latest global consumer trends, which are dominated by the respect for the environment, simplicity and technology.

The design and visual style are based on very clean and bold graphics. Part of the communication program is a dynamic language that provides answers and solutions to its clients, focusing on quality, transparency and the future.

The icon of the 'smart light bulb' helps to create a playful and ironic communication mood: the 'green revolution with a smile'.

Client:
Enel Energia SPA

Sector:
Energy & Utilities

Country and Date:
Italy, 2012

Team:
Carlo Lococo * Architect
Tiziana Brandia * Client Director
Chris Scherer * Creative Director
Daniele Arnaldi * Art Director
Gabriele Bonavera * Art Director
Lorenzo Curatola * 3D Designer
Antonella Porfido * Interaction Designer
Chiara Riva * Designer
Giuseppe Guerrera * Signage Consultant
Enzo de Somma * Copy Writer
Inarea, Rome * Agency

Design Disciplines:
* Brand Identity
* Brand Communication
* Brand Experience Design
* Brand Management
* Brand Personality Building
* Customer Engagement
* Digital Design
* Editorial Design
* Environmental Design
* Experiential Design
* Packaging Design
* Retail Design