good to know.



Graphic designers use various methods to create and combine words, symbols, and images to create a visual representation of ideas and messages. Design Planet provides creative solutions for a variety of design and communications disciplines:


Brand Identity

A company’s Brand Identity is how that business wants to be perceived by its stakeholders. The core components of the brand – the name, the logo, the colours and the typeface – are created to reflect the values the company is trying to bring to the market and to appeal to its customers.


Brand Communications

Brand Communications is a holistic approach to design the totality of media and messages as a single integrated process. It seeks to attract, inspire and motivate people to respond to messages, intending to create a strong impact that reflects the brand values with real substance. Its process involves strategic business thinking to translate ideas and information through a variety of media.


Brand Personality Building

Brand Personality is a set of emotional and associative characteristics connected to a company or a brand name. These things shape how people feel about and interact with a company. The brand personality gives consumers something with which they can relate, effectively increasing brand awareness and popularity.


Customer Engagement

Customer Engagement is about increasing brand loyalty, encouraging customers to interact with a brand and to share the experiences you create for them. The concept and practice of customer engagement enables companies to respond to fundamental changes in customer behaviour.


Brand Experience Design

An experience is a complex combination of feelings, thoughts, actions, emotions, stimulation and fulfilment. Brand Experience Design is the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the brand.


Environmental and Experiential Design

Environmental Design involves the orchestration of typography, colour, imagery, form, shapes, technology and content to create environments that communicate.

Experiential Design connects people to spaces, providing interaction with the environment. Experiential Design embraces a wide range of disciplines, such as architectural, interior, landscape, digital and industrial design, including wayfinding systems, architectural graphics, signage and sign programs, exhibition and retail design, as well as themed or branded spaces.







Hello * Projects * Chris Scherer * Expertise * Social Links * Blog * Newsletter * Contact


© 2010 – 2019 Design Planet Chris Scherer
All rights reserved

Partita IVA (VAT) IT10429111007
Legal disclaimer and privacy policy