In 1907 Alfredo di Lelio created the famous Fettuccine Alfredo in a small family restaurant in Rome, run by his mother Angelina. Alfredo’s passions for preparing simple meals, his spectacular and theatrical way to serve it, and his tremendous, unmistakable moustache made the best ingredients to become a legend in hospitality.

The brand Fettuccine Alfredo is on its way to become a global brand with new franchising projects for restaurants, and a broad product range offering first class cooking ingredients from olive oil to pasta.

Client:
Alfredo alla Scrofa - Gestione 2000 srl

Sector:
Leisure, Travel & Hospitality

Country and Date:
Italy, 2017

Team:
Tiziana Brandia * Client Director
Chris Scherer * Creative Director
Simone Bertini * Designer
Giuseppe Guerrera * Signage Consultant
Enzo de Somma * Copy Writer
Inarea, Rome * Agency

Design Disciplines:
* Brand Identity
* Brand Personality Building
* Brand Refreshment
* Environmental Design
* Packaging Design