Generali Assicurazioni is a company that stands out in the insurance industry. Originated in Trieste in 1831, Generali is market leader in Italy and one of the major players globally.

Taking care of a total of six Annual Reports for the second running year – among them the Annual Integrated Report and the Sustainability Report – has given a new meaning and significance to corporate reporting: a new photographic and illustrative language as well as a new tone of voice for Italy’s number one insurance company.

Generali has won the award for the ‘Best Financial Statement, Integrated Reporting and Financial Communication’ at the award ceremony of the Business International Finance Award 2016, held in Milan in June 2016.

Client:
Assicurazioni Generali SPA

Sector:
Financial Services

Country and Date:
Italy, 2016

Team:
Tiziana Brandia * Client Director
Chris Scherer * Creative Director
Daniele Arnaldi * Art Director
Marzia Bianchi * Art Director
Riccardo Casinelli * Art Director
Simone Bertini * Designer
Mattia Zoppellaro * Photography
Enzo de Somma * Copy Writer
Inarea, Rome * Agency

Design Disciplines:
* Brand Communication
* Brand Management
* Brand Refreshment
* Customer Engagement
* Editorial Design