The redefinition of the identity system for the Italian Institute for Foreign Trade (ICE) is promoting an entire country wide system, adding value to the profile of ICE, and reinforcing the identity of Italy throughout the world.

The brand was associated with the word Italy, generating immediate recognition as a symbol, and giving life to the identity system as a 'container', capable of adding value to each subject.

Client:
Italian Trade Promotion Agency ICE * Ministero dello Sviluppo Economico * Ministero degli Affari Esteri e della Cooperazione Internazionale

Sector:
Governmental * Public Sector

Country and Date:
Italy, 2008

Team:
Monica Solimeno * Client Director
Chris Scherer * Creative Director
Niccolò Desiì * Art Director
Inarea, Rome * Agency

Design Disciplines:
* Brand Identity
* Brand Communication
* Brand Personality Building
* Editorial Design
* Territorial Design