The London Stock Exchange is at the heart of global financial markets and is home to some of the best companies in the world.

At the apex of the three great financial centres of London, New York and Tokyo, the London Stock Exchange has built on more than 200 years of integrity, expertise and market knowledge to become the world’s most global exchange business.

The brand idea of ‘looking at things from a different perspective’ was implemented across all applications and creates a strong brand style for the editorial system of London Stock Exchange.

Client:
London Stock Exchange Plc

Sector:
Financial Services

Country and Date:
United Kingdom, 2002

Team:
Ian Farnfield * Client Director
Sara Littlewood * Account Director
Greg Vallance * Creative Director
Chris Scherer * Design Director
William Redfern * Design Director
Dragon Rouge, London * Agency

Design Disciplines:
* Brand Identity
* Brand Management
* Brand Communication
* Brand Personality Building
* Brand Refreshment
* Editorial Design