The pilot project Mumex – Poli Museali di Eccellenza nel Mezzogiorno – initiated by the Italian Ministry of Heritage and Culture and the Department for Economic Development – aims to enhance the museum offers of a selected group of Museums and Archaeological Sites in the South of Italy.

To create the symbols for the various museums, the commonly used double letter abbreviation of the city or province (ie NA for Napoli) is set in braille. The colours derive from the coat of arms of the respective city.

This concept was a runner-up in the final selection process of the identity.

Client:
Italian Ministry of Heritage and Culture * Department for Economic Development

Sector:
Governmental * Public Sector

Country and Date:
Italy, 2012

Team:
Mario Suglia * Client Director
Monica Solimeno * Account Director
Chris Scherer * Creative Director
Gabriele Bonavera * Art Director
Inarea, Rome * Agency

Design Disciplines:
* Brand Identity
* Brand Communication
* Brand Personality Building
* Customer Engagement
* Digital Design
* Editorial Design
* Environmental Design
* Experiential Design
* Territorial Branding
* Design Concept