National Express is Britain’s only scheduled coach network, carrying more than 12 million passengers each year to around 1200 destinations throughout England, Scotland and Wales. What is more National Express is Britain’s largest operator of scheduled coaches to airports, and the UK’s largest operator of scheduled services to Europe.

The brand idea ‘Making things easy’ would become the way in which National Express worked: re-branding all services to be clearly understood; using the language of customers, not producers; making the website easier to use; engaging with people to make their experience better.

Client:
National Express Ltd

Sector:
Leisure, Travel & Hospitality

Country and Date:
United Kingdom, 2003

Team:
Keith Wells * Client Director
Max Dubois * Project Director
Greg Vallance * Creative Director
Chris Scherer * Design Director
Dragon Rouge, London * Agency

Design Disciplines:
* Brand Identity
* Brand Experience Design
* Brand Management
* Brand Personality Building
* Customer Engagement
* Editorial Design
* Environmental Design
* Retail Design