Rekeep.

Minds that work.

 

 

Founded in 1938 by 16 workers as a cooperative for the Ferrovie dello Stato in Bologna, Rekeep, formerly known as Manutencoop, is now Italian leader and one of the main European players in Maintenance and Facility Management.

A new name and a new identity to enrich and innovate its skills, and to widen the geographical boundaries of its market. A new challenge to translate a story into an idea of ​​the future.

The new name is represented with a contemporary typographic character, simple and with letters composed in lower case, to underline the friendly and direct tone. The colours turquoise and yellow were chosen to underline the idea of ​​cleanliness and efficiency.

The symbol that accompanies the logotype, represents an open hand where the fingers evoke the rays of the sun. An immediate symbol, which aims to project a story of eighty years into the future, made of hands that work and take care of people and their environment.

 

* Watch the Corporate Video

 

Client:
Rekeep SpA

Sector:
B2B * Maintenance and Facility Management

Country and Date:
Italy, 2018

 

Team:
Tiziana Brandia * Client Director
Chris Scherer * Creative Director
Giulia Ferrini * Art Director
Giuseppe Guerrera * Signage Consultant
Romano Marini Dettina * Video Clip
Cristina Clausi Schettini * Advertising
Roberta Perone * Advertising
Elisa Russo * Strategist
Enzo de Somma * Strategist * Copy Writer
Inarea, Rome * Agency

 

Design Disciplines:
* Brand Identity
*
Brand Communication
* Brand Personality Building
* Brand Refreshment
* Customer Engagement
* Digital Design
* Editorial Design
* Environmental Design
* Experiential Design

 

 

 

 

 

 

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