The famous expression ‘All roads lead to Rome' still echoes today, but in a more contemporary and much more colourful way.

Rome was the first real metropolis that humanity ever knew. It is the favourite destination of European tourists, and one of the Top 10 preferred cities in global tourism. Rome is one of the most-visited destination and the number one in Italy. It is a melting pot that connects continents, cultures and people.

Rome – with its portfolio of culinary, natural, archaeological and historical excellence – is going to reinvigorate the City and the Lazio region for the ‘meeting industry'.

There was an enthusiastic response from all promoting associations, operator representatives and institutions when the Roma e Lazio Convention Bureau was born.

Client:
Comune di Roma * Regione Lazio

Sector:
Governmental * Public Sector * Leisure, Travel & Hospitality

Country and Date:
Italy, 2017

Team:
Tiziana Brandia * Client Director
Chris Scherer * Creative Director
Tommaso Martelli * Video production
Lorenzo Curatola * Video animation
Enzo de Somma * Copy Writer
Inarea, Rome * Agency

Design Disciplines:
* Brand Identity
* Brand Communication
* Brand Management
* Brand Personality Building
* Customer Engagement
* Digital Design
* Editorial Design
* Environmental Design
* Experiential Design
* Territorial Branding