Rome – Caput Mundi during the Roman Empire – is placed on the banks of the river Tiber among the seven hills. Since 1870 Rome is the capital of Italy and home of the Italian government.

With almost three million residents, Rome has always a lot to communicate and to announce. A distinct layout system simplifies and unifies all communication items for the City of Rome - from editorial to advertising, from posters to web.

This system puts Rome’s core identity elements – the colour ruby and the logo Roma Capitale – in evidence, is extremely flexible, easily adaptable across all media, and, at the same time, creates a strong feeling of recognition and coherence.

Client:
Comune di Roma * Roma Capitale

Sector:
Governmental * Public Sector

Country and Date:
Italy, 2011

Team:
Tiziana Brandia * Client Director
Chris Scherer * Creative Director
Gabriele Bonavera * Art Director
Enzo de Somma * Copy Writer
Inarea, Rome * Agency

Design Disciplines:
* Brand Communication
* Brand Personality Building
* Brand Refreshment
* Digital Design
* Editorial Design
* Environmental Design
* Territorial Branding