Splendor Parthenopes – an authentic Neapolitan restaurant in Rome – opened in December 2012.

The myth of the mermaid Parthenope, who is the legendary founder of Naples, inspired the mark, that goes in perfect harmony with the architectural eclecticism of the restaurant. It is drawn with soft and light curves to balance elegance and appeal.

Classicism and Art Nouveau have inspired the design process of this brand, which carries with it the scent of the sea of Naples, and the voluptuous curves of the women of its country.

Client:
Splendor Parthenopes

Sector:
Leisure, Travel & Hospitality

Country and Date:
Italy, 2012

Team:
Roberto Liorni * Architect
Tiziana Brandia * Client Director
Chris Scherer * Creative Director
Gabriele Bonavera * Art Director:
Giuseppe Guerrera * Signage Consultant
Lorenzo Sechi * Photography
Enzo de Somma * Copy Writer
Inarea, Rome * Agency

Design Disciplines:
* Brand Identity
* Brand Experience Design
* Brand Management
* Brand Personality Building
* Digital Design
* Environmental Design
* Experiential Design