Symrise is the recognised leader in creating and supporting winning brands – a leading global creator of fragrances, flavours and sensory ingredients, delivering superior technology, innovation and outstanding service. Symrise’s clients include major global companies, such as Unilever, Nestlé and Coca-Cola.

Symrise constantly finds new insights into today’s consumer attitudes, and asks where that might lead to tomorrow.

Symrise develops solutions that delight the functional needs and arouse the sensorial experiences – and is fascinated by the endless possibilities of new combinations.

Client:
Symrise AG

Sector:
B2B / Consumer Goods

Country and Date:
Germany, 2005

Team:
Keith Wells * Client Director
Saskia Diemer * Account Director
Chris Scherer * Design Director
Dragon Rouge, London * Agency

Design Disciplines:
* Brand Communication
* Brand Experience Design
* Brand Management
* Brand Personality Building
* Brand Refreshment
* Customer Engagement
* Editorial Design