Hospitality, Nature and Beauty come together in Marina di Ugento to blend into a genuine anti-stress holiday resort. An oasis of well-being for body and mind. A perfect harmony of the natural environment and the magical atmosphere of the Southern Italian region of Salento.

The lettering, taken from the logo itself, becomes an important stylistic element to distinguish the brand from others, to establish a unique visual language, and, last not least, to create powerful impact for every single application.

Client:
Ugento Srl

Sector:
Leisure, Travel & Hospitality

Country and Date:
Italy, 2016

Team:
Antonio Romano * Client Director
Monica Solimeno * Account Director
Chris Scherer * Creative Director
Niccolò Desiì * Art Director
Andrea Magnini * Art Director
Paolo Perrini * Art Director
Giuseppe Guerrera * Signage Consultant
Chiara Orlandi * Copy Writer
Cultur-E * Digital Design
Inarea, Rome * Agency

Design Disciplines:
* Brand Identity
* Brand Communication
* Brand Experience Design
* Brand Personality Building
* Customer Engagement
* Digital Design
* Editorial Design
* Environmental Design
* Experiential Design