Tinexta is an industrial group providing integrated solutions for the digital transformation and growth of small and medium-sized enterprises, corporations, and institutions.
Headquartered in Italy and operating across 11 countries in Europe and Latin America, Tinexta employs over 3,000 people and is active in the key sectors of Digital Trust, Cybersecurity, and Business Innovation.
Transformation, innovation, and growth are the core values that have shaped Tinexta’s journey, bringing all the Group’s companies together under a single, unified brand.
The new logotype was designed using a custom typeface and is defined by distinctive ten-degree slanted cuts. These subtle yet dynamic details give the lettering a clear and immediate visual identity, evoking the Group’s mission: to guide its stakeholders toward the future of digital transformation.
Headquartered in Italy and operating across 11 countries in Europe and Latin America, Tinexta employs over 3,000 people and is active in the key sectors of Digital Trust, Cybersecurity, and Business Innovation.
Transformation, innovation, and growth are the core values that have shaped Tinexta’s journey, bringing all the Group’s companies together under a single, unified brand.
The new logotype was designed using a custom typeface and is defined by distinctive ten-degree slanted cuts. These subtle yet dynamic details give the lettering a clear and immediate visual identity, evoking the Group’s mission: to guide its stakeholders toward the future of digital transformation.
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Client:
Tinexta SpA
Sector:
Financial Services
Country and Date:
Italy, 2025
Team:
Client Director: Elisabetta Baldini
Project Manager: Tiziana Brandia
Design Director: Chris Scherer
Art Director: Sara Callini
Designer: Fabio Meriano
Motion Designer: Antonio Visceglia
Agency:
Inarea Identity Design, Rome
Design Disciplines:
• Brand & Identity Design
• Brand Architecture
• Brand Communication
• Brand Personality Building
• Editorial Design
• Signage & Wayfinding Design
• Social Media Design
Tinexta SpA
Sector:
Financial Services
Country and Date:
Italy, 2025
Team:
Client Director: Elisabetta Baldini
Project Manager: Tiziana Brandia
Design Director: Chris Scherer
Art Director: Sara Callini
Designer: Fabio Meriano
Motion Designer: Antonio Visceglia
Agency:
Inarea Identity Design, Rome
Design Disciplines:
• Brand & Identity Design
• Brand Architecture
• Brand Communication
• Brand Personality Building
• Editorial Design
• Signage & Wayfinding Design
• Social Media Design
• Web & Digital Design
• Brand Design Manual
• Brand Design Manual
