Splendor Parthenopes

Splendor Parthenopes – an authentic Neapolitan restaurant in Rome – opened in December 2012.

The myth of the mermaid Parthenope, who is the legendary founder of Naples, inspired the mark, that goes in perfect harmony with the architectural eclecticism of the restaurant. It is drawn with soft and light curves to balance elegance and appeal.

Classicism and Art Nouveau have inspired the design process of this brand, which carries with it the scent of the sea of Naples, and the voluptuous curves of the women of its country.

Client:
Splendor Parthenopes

Sector:
Leisure, Travel & Hospitality

Country and Date:
Italy, 2012

Team:
Architect: Roberto Liorni
Client Director: Tiziana Brandia
Creative Director: Chris Scherer
Art Director: Gabriele Bonavera
​​​​​​​Signage Consultant: Giuseppe Guerrera
Copy Writer: Enzo de Somma
Photography: Lorenzo Sechi

Agency:
Inarea Identity Design, Rome

Design Disciplines:
• Brand & Identity Design
• Brand Communication
• Brand Personality Building
• Brand Management
• Editorial Design
• Signage & Wayfinding Design
• Social Media Design