Qigo is part of the ALD Automotive Group – a company owned by Société Générale – and offers suitable mobility leasing plans for private individuals and small businesses.
The brand communicates in a friendly, lively and colourful way. The symbol takes its idea from green traffic lights. Circular shapes are used as design elements for the brand language, referring visually back to the Qigo symbol, creating a focal point on photographs, and highlighting important messages.
The brand communicates in a friendly, lively and colourful way. The symbol takes its idea from green traffic lights. Circular shapes are used as design elements for the brand language, referring visually back to the Qigo symbol, creating a focal point on photographs, and highlighting important messages.
Client:
Société Générale
ALD Automotive
Sector:
Leisure, Travel & Hospitality
Financial Services
Country and Date:
France, 2017
Team:
Client Director: Matteo Siciliani
Project Manager: Francesco Carrano
Creative Director: Chris Scherer
Strategist: Eduardo Salierno
Doing, Rome, Rome
Société Générale
ALD Automotive
Sector:
Leisure, Travel & Hospitality
Financial Services
Country and Date:
France, 2017
Team:
Client Director: Matteo Siciliani
Project Manager: Francesco Carrano
Creative Director: Chris Scherer
Strategist: Eduardo Salierno
Doing, Rome, Rome
Design Disciplines:
• Brand & Identity Design
• Brand Architecture
• Brand Communication
• Brand Personality Building
• Brand Management
• Editorial Design
• Retail & Packaging Design
• Signage & Wayfinding Design
• Social Media Design
• Web & Digital Design
• Brand Design Manual
