Generali Assicurazioni

Generali Assicurazioni is a company that stands out in the insurance industry. Originated in Trieste in 1831, Generali is market leader in Italy and one of the major players globally.

Taking care of a total of six Annual Reports – among them the Annual Integrated Report and the Sustainability Report – has given a new meaning and significance to corporate reporting: a new photographic and illustrative language as well as a new tone of voice for Italy’s number one insurance company.

Generali has won the award for the ‘Best Financial Statement, Integrated Reporting and Financial Communication’ at the award ceremony of the Business International Finance Award 2016, held in Milan in June 2016.

Client:
Assicurazioni Generali SpA

Sector:
Financial Services

Country and Date:
Italy, 2016

Team:
Client Director: Tiziana Brandia
Design Director: Chris Scherer
Art Director: Daniele Arnaldi
Art Director: Marzia Bianchi
Art Director: Riccardo Casinelli
Designer: Simone Bertini
Copywriter: Enzo de Somma
Photography: Mattia Zoppellaro

Agency:
Inarea Identity Design, Rome

Design Disciplines:
• Brand & Identity Design
• Brand Communication
• Brand Personality Building
• Brand Management
• Editorial Design