GalileoLife is a brand whose identity extends beyond a single product or service, requiring a coherent and recognisable presence across multiple environments and points of contact. The challenge was to ensure that the brand’s values and visual language were consistently expressed, from everyday corporate communications to physical spaces, product packaging and digital platforms.
My role focused on brand management and the development of the brand across a wide range of applications. The work encompassed corporate stationery, signage and wayfinding, exhibition design, packaging, brand communications and website development. Each application was approached as part of a broader identity system, ensuring consistency while responding to the specific requirements of different formats, audiences and contexts.
Particular attention was given to the relationship between visual identity and user experience. Whether encountered on a printed document, within an exhibition environment, through product packaging or online, the brand needed to communicate with clarity and maintain a distinctive presence. The objective was to translate the established identity into practical, engaging and effective communication tools.
The project reflects a holistic approach to brand management, in which design is not limited to the creation of individual assets but becomes an ongoing process of building, maintaining and strengthening brand recognition. By coordinating multiple touchpoints within a unified visual framework, the work helped establish a consistent brand experience across both physical and digital environments.
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Client:
GalileoPro SpA / GalileoLife
Sector:
Pharmaceuticals
Country and Date:
Italy, 2022
Team:
Client Director: Antonio Romano
Project Manager: Tiziana Brandia
Design Director: Chris Scherer
Design Director: Sara Callini
Agency:
Inarea Identity Design, Rome
Design Disciplines:
• Brand & Identity Design
• Brand Architecture
• Brand Communication
• Brand Personality Building
• Brand Management
• Editorial Design
• Retail & Packaging Design
• Signage & Wayfinding Design
GalileoPro SpA / GalileoLife
Sector:
Pharmaceuticals
Country and Date:
Italy, 2022
Team:
Client Director: Antonio Romano
Project Manager: Tiziana Brandia
Design Director: Chris Scherer
Design Director: Sara Callini
Agency:
Inarea Identity Design, Rome
Design Disciplines:
• Brand & Identity Design
• Brand Architecture
• Brand Communication
• Brand Personality Building
• Brand Management
• Editorial Design
• Retail & Packaging Design
• Signage & Wayfinding Design
