Fondazione Perugia is a new name and a new starting point for the Fondazione Cassa di Risparmio di Perugia. A change announced with a rebranding for the thirtieth anniversary of the establishment of the foundation, in 1992, implementing the reform of the Italian banking system, which separated credit activities from philanthropic projects.
The rebranding represents a change of pace with three strong roots: stimulating ideas, gathering energy, developing actions.
A new story in which it is no longer the Fondazione “of” but the Fondazione “for”. The thirtieth anniversary celebrations visibly marked the boundary between the past and what was to come.
“The future within a story” is the title given to the launch event inaugurating this new chapter, conceived as a true return to the future: a rediscovery of the original spirit—the pact of solidarity among citizens—that gave rise to the savings banks.
The rebranding represents a change of pace with three strong roots: stimulating ideas, gathering energy, developing actions.
A new story in which it is no longer the Fondazione “of” but the Fondazione “for”. The thirtieth anniversary celebrations visibly marked the boundary between the past and what was to come.
“The future within a story” is the title given to the launch event inaugurating this new chapter, conceived as a true return to the future: a rediscovery of the original spirit—the pact of solidarity among citizens—that gave rise to the savings banks.
Client:
Fondazione Perugia
Sector:
Cultural and Creative Sectors
Country and Date:
Italy, 2022
Team:
Client Director: Tiziana Brandia
Design Director: Chris Scherer
Art Director: Sara Callini
Art Director: Niccolò Desii
Agency:
Inarea Identity Design, Rome
Design Disciplines:
• Brand & Identity Design
• Brand Communication
• Brand Personality Building
• Brand Management
• Editorial Design
• Signage & Wayfinding Design
Fondazione Perugia
Sector:
Cultural and Creative Sectors
Country and Date:
Italy, 2022
Team:
Client Director: Tiziana Brandia
Design Director: Chris Scherer
Art Director: Sara Callini
Art Director: Niccolò Desii
Agency:
Inarea Identity Design, Rome
Design Disciplines:
• Brand & Identity Design
• Brand Communication
• Brand Personality Building
• Brand Management
• Editorial Design
• Signage & Wayfinding Design
• Web & Digital Design
• Brand Design Manual
• Brand Design Manual
