Designing the identity for Tenute San Vincenzo meant shaping more than a visual system. It was about translating a philosophy into form. Rooted in the intense light and raw character of Apulia, the brand positions wine not simply as a product, but as a designed experience. The creative direction embraces this vision, where nature becomes narrative and every touchpoint contributes to a coherent, contemporary story.
The project spans the entire brand ecosystem, from logo design to digital experience. The identity balances precision and instinct, echoing the winery’s own method of combining the wildness of the land with intentional craftsmanship. Typography, layout, and visual rhythm were developed to feel both structured and expressive, reflecting a brand that reinterprets tradition rather than preserving it unchanged.
The website extends this language into an immersive environment. It was conceived as a fluid, editorial space where content unfolds with clarity and tension, guiding the user through the winery’s narrative. The design avoids conventional clichés of the wine industry, instead adopting a more cultural and almost artistic tone, aligning with the idea of wine as a contemporary gesture rather than a static heritage object.
This project represents a complete brand construction, where identity, storytelling, and digital design operate as a single system. The result is a distinctive presence that positions Tenute San Vincenzo at the intersection of tradition and forward-thinking design, transforming a place into an experience, and an experience into a lasting impression.
The project spans the entire brand ecosystem, from logo design to digital experience. The identity balances precision and instinct, echoing the winery’s own method of combining the wildness of the land with intentional craftsmanship. Typography, layout, and visual rhythm were developed to feel both structured and expressive, reflecting a brand that reinterprets tradition rather than preserving it unchanged.
The website extends this language into an immersive environment. It was conceived as a fluid, editorial space where content unfolds with clarity and tension, guiding the user through the winery’s narrative. The design avoids conventional clichés of the wine industry, instead adopting a more cultural and almost artistic tone, aligning with the idea of wine as a contemporary gesture rather than a static heritage object.
This project represents a complete brand construction, where identity, storytelling, and digital design operate as a single system. The result is a distinctive presence that positions Tenute San Vincenzo at the intersection of tradition and forward-thinking design, transforming a place into an experience, and an experience into a lasting impression.
Client:
Tenute San Vincenzo
Sector:
Hospitality and Tourism / Agri-Food and Agriculture
Country and Date:
Italy, 2025
Team:
Client Director and Strategist: Eduardo Salierno
Design Director: Chris Scherer
Art Director: Raikhan Musrepova
Art Director: Marina Sbrana
Web Designer: Mario Catizone
Agency:
Deepblue Works Srl, Rome
Design Disciplines:
• Brand & Identity Design
• Brand Communication
• Brand Personality Building
• Editorial Design
• Retail & Packaging Design
Tenute San Vincenzo
Sector:
Hospitality and Tourism / Agri-Food and Agriculture
Country and Date:
Italy, 2025
Team:
Client Director and Strategist: Eduardo Salierno
Design Director: Chris Scherer
Art Director: Raikhan Musrepova
Art Director: Marina Sbrana
Web Designer: Mario Catizone
Agency:
Deepblue Works Srl, Rome
Design Disciplines:
• Brand & Identity Design
• Brand Communication
• Brand Personality Building
• Editorial Design
• Retail & Packaging Design
• Web & Digital Design
• Brand Design Manual
• Brand Design Manual
