Having a retail section means first and foremost for a company to build relationships with people. The 'Punto Enel' shops were created to cherish relationships and to reinforce the company's values with a culture of enterprise.
Enel Energia's Concept Store in Milan opened in May 2011 – a fresh way of talking to and interacting with clients.
Enel Energia's Concept Store in Milan opened in May 2011 – a fresh way of talking to and interacting with clients.
Client:
Enel Energia SpA
Sector:
Energy & Utilities
Country and Date:
Italy, 2011
Team:
Architect: Carlo Lococo
Client Director: Tiziana Brandia
Creative Director: Chris Scherer
Art Director: Daniele Arnaldi
Art Director: Gabriele Bonavera
Designer: Chiara Riva
Signage Consultant: Giuseppe Guerrera
Strategist and Copywriter: Enzo de Somma
Agency:
Inarea Identity Design, Rome
Design Disciplines:
• Brand Communication
• Brand Personality Building
• Brand Management
• Retail & Packaging Design
• Signage & Wayfinding Design
Enel Energia SpA
Sector:
Energy & Utilities
Country and Date:
Italy, 2011
Team:
Architect: Carlo Lococo
Client Director: Tiziana Brandia
Creative Director: Chris Scherer
Art Director: Daniele Arnaldi
Art Director: Gabriele Bonavera
Designer: Chiara Riva
Signage Consultant: Giuseppe Guerrera
Strategist and Copywriter: Enzo de Somma
Agency:
Inarea Identity Design, Rome
Design Disciplines:
• Brand Communication
• Brand Personality Building
• Brand Management
• Retail & Packaging Design
• Signage & Wayfinding Design
