In 1907 Alfredo di Lelio created the famous Fettuccine Alfredo in a small family restaurant in Rome, run by his mother Angelina. Alfredo’s passions for preparing simple meals, his spectacular and theatrical way to serve it, and his tremendous, unmistakable moustache made the best ingredients to become a legend in hospitality.
The brand Fettuccine Alfredo is on its way to become a global brand with new franchising projects for restaurants, and a broad product range offering first class cooking ingredients from olive oil to pasta.
The brand Fettuccine Alfredo is on its way to become a global brand with new franchising projects for restaurants, and a broad product range offering first class cooking ingredients from olive oil to pasta.
Client:
Alfredo alla Scrofa - Gestione 2000 srl
Sector:
Leisure, Travel & Hospitality
Country and Date:
Italy, 2017
Team:
Client Director: Tiziana Brandia
Creative Director: Chris Scherer
Designer: Simone Bertini
Signage Consultant: Giuseppe Guerrera
Copywriter: Enzo de Somma
Inarea Identity Design, Rome
• Brand & Identity Design
• Brand Communication
• Brand Personality Building
• Retail & Packaging Design
• Signage & Wayfinding Design
Alfredo alla Scrofa - Gestione 2000 srl
Sector:
Leisure, Travel & Hospitality
Country and Date:
Italy, 2017
Team:
Client Director: Tiziana Brandia
Creative Director: Chris Scherer
Designer: Simone Bertini
Signage Consultant: Giuseppe Guerrera
Copywriter: Enzo de Somma
Inarea Identity Design, Rome
• Brand & Identity Design
• Brand Communication
• Brand Personality Building
• Retail & Packaging Design
• Signage & Wayfinding Design
