Rome – Caput Mundi during the Roman Empire – is placed on the banks of the river Tiber among the seven hills. Since 1870 Rome is the capital of Italy and home of the Italian government.
With almost three million residents, Rome has always a lot to communicate and to announce. A distinct layout system simplifies and unifies all communication items for the City of Rome - from editorial to advertising, from posters to web.
This system puts Rome’s core identity elements – the colour ruby and the logo Roma Capitale – in evidence, is extremely flexible, easily adaptable across all media, and, at the same time, creates a strong feeling of recognition and coherence.
With almost three million residents, Rome has always a lot to communicate and to announce. A distinct layout system simplifies and unifies all communication items for the City of Rome - from editorial to advertising, from posters to web.
This system puts Rome’s core identity elements – the colour ruby and the logo Roma Capitale – in evidence, is extremely flexible, easily adaptable across all media, and, at the same time, creates a strong feeling of recognition and coherence.
Client:
Comune di Roma
Roma Capitale
Sector:
Governmental / Public Sector
Country and Date:
Italy, 2011
Team:
Client Director: Tiziana Brandia
Creative Director: Chris Scherer
Art Director: Gabriele Bonavera
Copy Writer: Enzo de Somma
Agency:
Inarea Identity Design, Rome
Design Disciplines:
• Brand Communication
• Brand Personality Building
• Brand Management
• Editorial Design
Comune di Roma
Roma Capitale
Sector:
Governmental / Public Sector
Country and Date:
Italy, 2011
Team:
Client Director: Tiziana Brandia
Creative Director: Chris Scherer
Art Director: Gabriele Bonavera
Copy Writer: Enzo de Somma
Agency:
Inarea Identity Design, Rome
Design Disciplines:
• Brand Communication
• Brand Personality Building
• Brand Management
• Editorial Design
