The ITA (Italian Trade Agency) is the official governmental agency of the Italian Republic that promotes the globalization of Italian businesses, supports the export of "Made in Italy" goods and services worldwide, and attracts foreign direct investment into Italy.

Client:
Italian Trade Promotion Agency ICE
Ministero dello Sviluppo Economico
Ministero degli Affari Esteri e della Cooperazione Internazionale

Sector:
Governmental / Public Sector

Country and Date:
Italy, 2008

Team:
Client Director: Monica Solimeno
Design Director: Chris Scherer
Art Director: Niccolò Desiì​​​​​​​

Agency:
Inarea Identity Design, Rome

Design Disciplines:
• Brand & Identity Design
• Brand Communication
• Brand Personality Building
• Editorial Design
• Signage & Wayfinding Design

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