Autostrade per l’Italia was originally founded in the 1950s to contribute to the country’s post-war reconstruction.
Today, it oversees highway routes and maintenance across 3,000 kilometers of network spanning 15 regions. The company employs over 9,000 people, manages 215 service areas, and operates more than 4,000 surveillance cameras. It plays a vital role in Italy’s economic and commercial framework, especially considering that 88% of goods are transported by road.
In 2024, Autostrade per l’Italia celebrated the centenary of the world’s first motorway, the Milano-Laghi, and the 60th anniversary of the inauguration of the Autostrada del Sole. These two milestones became catalysts for a transformation of the company’s image.
The brand design stems from the idea of a new journey – one that connects places and infrastructure, information and imagination, safety and progress, all within the horizon of tomorrow. The logo represents a path that takes shape in the form of the letter “A,” the initial of the brand name, but is derived from the rotation of the ampersand (“&”), symbolizing dialogue and openness.
It is a soft yet bold mark that highlights the interaction between space and time, places and works, humanity and technology. The logotype uses the Inter typeface and gives emphasis to “per l’Italia” by assigning greater visual weight to its letters. Yet, the name remains unchanged—a lasting promise and responsibility to the country.
The brand language is simple and dynamic, evolving from the logo and expressed through a set of contrasting, vibrant colors with strong visual impact. These colors significantly expand the compositional possibilities of the institutional palette, allowing for more varied and flexible communication of services.
Today, it oversees highway routes and maintenance across 3,000 kilometers of network spanning 15 regions. The company employs over 9,000 people, manages 215 service areas, and operates more than 4,000 surveillance cameras. It plays a vital role in Italy’s economic and commercial framework, especially considering that 88% of goods are transported by road.
In 2024, Autostrade per l’Italia celebrated the centenary of the world’s first motorway, the Milano-Laghi, and the 60th anniversary of the inauguration of the Autostrada del Sole. These two milestones became catalysts for a transformation of the company’s image.
The brand design stems from the idea of a new journey – one that connects places and infrastructure, information and imagination, safety and progress, all within the horizon of tomorrow. The logo represents a path that takes shape in the form of the letter “A,” the initial of the brand name, but is derived from the rotation of the ampersand (“&”), symbolizing dialogue and openness.
It is a soft yet bold mark that highlights the interaction between space and time, places and works, humanity and technology. The logotype uses the Inter typeface and gives emphasis to “per l’Italia” by assigning greater visual weight to its letters. Yet, the name remains unchanged—a lasting promise and responsibility to the country.
The brand language is simple and dynamic, evolving from the logo and expressed through a set of contrasting, vibrant colors with strong visual impact. These colors significantly expand the compositional possibilities of the institutional palette, allowing for more varied and flexible communication of services.
Client:
Autostrade per l'Italia Spa
Sector:
Transportation and Infrastructures
Country and Date:
Italy, 2025
Team:
Client Director: Tiziana Brandia
Design Director: Chris Scherer
Art Director: Sara Callini
Motion Designer: Fabio Meriano
Video Designer: Antonio Viscelia
Agency:
Inarea Identity Design, Rome
Design Disciplines:
• Brand & Identity Design
• Brand Architecture
• Brand Communication
• Brand Personality Building
• Brand Management
• Editorial Design
• Signage & Wayfinding Design
• Social Media Design
Autostrade per l'Italia Spa
Sector:
Transportation and Infrastructures
Country and Date:
Italy, 2025
Team:
Client Director: Tiziana Brandia
Design Director: Chris Scherer
Art Director: Sara Callini
Motion Designer: Fabio Meriano
Video Designer: Antonio Viscelia
Agency:
Inarea Identity Design, Rome
Design Disciplines:
• Brand & Identity Design
• Brand Architecture
• Brand Communication
• Brand Personality Building
• Brand Management
• Editorial Design
• Signage & Wayfinding Design
• Social Media Design
• Web & Digital Design
• Brand Design Manual
• Brand Design Manual
