Britain’s taste for cuisines from across the world has come a long way since the 1960s. Sophistication and expectation levels have increased enormously, as have the number of brands promising to deliver the ultimate in–home cooking experience.
Amoy has built a powerful reputation for authenticity and has a strong story to tell about its understanding of food as a real sensory experience.
It recognises the UK consumer’s enthusiasm for Asian cooking and knows that British cooks have embraced Oriental cuisine, with its centuries of tradition, because it offers almost the ultimate solution for today’s pressured Western lifestyle.
Amoy has built a powerful reputation for authenticity and has a strong story to tell about its understanding of food as a real sensory experience.
It recognises the UK consumer’s enthusiasm for Asian cooking and knows that British cooks have embraced Oriental cuisine, with its centuries of tradition, because it offers almost the ultimate solution for today’s pressured Western lifestyle.
Client:
Heinz Foods UK Ltd
Sector:
Consumer Goods (FMCG)
Country and Date:
United Kingdom, 2002
Team:
Client Director: Dorothy Mackenzie
Creative Director: Greg Vallance
Art Director: Chris Scherer
Art Director: Kareem Baqai
Strategist: Deborah Carter
Agency:
Dragon Rouge, London
• Brand Architecture
• Brand Communication
• Brand Personality Building
• Retail & Packaging Design
• Brand Design Manual
Heinz Foods UK Ltd
Sector:
Consumer Goods (FMCG)
Country and Date:
United Kingdom, 2002
Team:
Client Director: Dorothy Mackenzie
Creative Director: Greg Vallance
Art Director: Chris Scherer
Art Director: Kareem Baqai
Strategist: Deborah Carter
Agency:
Dragon Rouge, London
• Brand Architecture
• Brand Communication
• Brand Personality Building
• Retail & Packaging Design
• Brand Design Manual
