National Express is Britain’s only scheduled coach network, carrying more than 12 million passengers each year to around 1200 destinations throughout England, Scotland and Wales. What is more National Express is Britain’s largest operator of scheduled coaches to airports, and the UK’s largest operator of scheduled services to Europe.
The brand idea ‘Making things easy’ would become the way in which National Express worked: re-branding all services to be clearly understood; using the language of customers, not producers; making the website easier to use; engaging with people to make their experience better.
The brand idea ‘Making things easy’ would become the way in which National Express worked: re-branding all services to be clearly understood; using the language of customers, not producers; making the website easier to use; engaging with people to make their experience better.
Client:
National Express Ltd
Sector:
Leisure, Travel & Hospitality
Country and Date:
United Kingdom, 2003
Team:
Client Director: Keith Wells
Project Director: Max Dubois
Creative Director: Greg Vallance
Design Director: Chris Scherer
Agency:
Dragon Rouge, London
National Express Ltd
Sector:
Leisure, Travel & Hospitality
Country and Date:
United Kingdom, 2003
Team:
Client Director: Keith Wells
Project Director: Max Dubois
Creative Director: Greg Vallance
Design Director: Chris Scherer
Agency:
Dragon Rouge, London
Design Disciplines:
• Brand & Identity Design
• Brand Architecture
• Brand Communication
• Brand Personality Building
• Editorial Design
• Signage & Wayfinding Design
• Web & Digital Design
• Brand & Identity Design
• Brand Architecture
• Brand Communication
• Brand Personality Building
• Editorial Design
• Signage & Wayfinding Design
• Web & Digital Design
• Brand Design Manual
