Enel Energia is aiming at a closer customer engagement through the ability to offer immediate and effective solutions.
'Green thinking' means getting in tune with the latest global consumer trends, which are dominated by the respect for the environment, simplicity and technology.
The design and visual style are based on very clean and bold graphics. Part of the communication program is a dynamic language that provides answers and solutions to its clients, focusing on quality, transparency and the future. The icon of the 'smart light bulb' helps to create a playful and ironic communication mood: the 'green revolution with a smile'.
'Green thinking' means getting in tune with the latest global consumer trends, which are dominated by the respect for the environment, simplicity and technology.
The design and visual style are based on very clean and bold graphics. Part of the communication program is a dynamic language that provides answers and solutions to its clients, focusing on quality, transparency and the future. The icon of the 'smart light bulb' helps to create a playful and ironic communication mood: the 'green revolution with a smile'.
Client:
Enel Energia SpA
Sector:
Energy & Utilities
Country and Date:
Italy, 2012
Team:
Architect: Carlo Lococo
Client Director: Tiziana Brandia
Creative Director: Chris Scherer
Art Director: Daniele Arnaldi
Art Director: Gabriele Bonavera
Motion Designer: Antonella Porfido
Designer: Chiara Riva
Signage Consultant: Giuseppe Guerrera
Strategist and Copywriter: Enzo de Somma
Agency:
Inarea Identity Design, Rome
Design Disciplines:
• Brand & Identity Design
• Brand Architecture
• Brand Communication
• Brand Personality Building
• Brand Management
• Editorial Design
• Retail & Packaging Design
• Signage & Wayfinding Design
Enel Energia SpA
Sector:
Energy & Utilities
Country and Date:
Italy, 2012
Team:
Architect: Carlo Lococo
Client Director: Tiziana Brandia
Creative Director: Chris Scherer
Art Director: Daniele Arnaldi
Art Director: Gabriele Bonavera
Motion Designer: Antonella Porfido
Designer: Chiara Riva
Signage Consultant: Giuseppe Guerrera
Strategist and Copywriter: Enzo de Somma
Agency:
Inarea Identity Design, Rome
Design Disciplines:
• Brand & Identity Design
• Brand Architecture
• Brand Communication
• Brand Personality Building
• Brand Management
• Editorial Design
• Retail & Packaging Design
• Signage & Wayfinding Design
• Brand Design Manual
