Vivosa Apulia Resort is a 5-star eco-resort nestled within the unspoiled landscape of the Ugento Coastal Natural Park in Puglia. It offers a hospitality experience centered on well-being, sustainability, and a stress-free way of living.
Formerly known as Iberotel Apulia, Vivosa transitioned to independent management after a long-standing partnership with TUI, continuing and evolving the vision already in place.
The logotype plays a central role in shaping the brand identity and its visual language. Designed to be simple, immediate, and expressive, it conveys elegance, sustainability, and vitality: the core values that define the Vivosa experience.
This strong typographic presence is consistently applied across all touchpoints, from stationery and communication materials to signage and architectural elements.
Formerly known as Iberotel Apulia, Vivosa transitioned to independent management after a long-standing partnership with TUI, continuing and evolving the vision already in place.
The logotype plays a central role in shaping the brand identity and its visual language. Designed to be simple, immediate, and expressive, it conveys elegance, sustainability, and vitality: the core values that define the Vivosa experience.
This strong typographic presence is consistently applied across all touchpoints, from stationery and communication materials to signage and architectural elements.
Client:
Ugento Srl
Sector:
Leisure, Travel & Hospitality
Country and Date:
Italy, 2016
Team:
Client Director: Antonio Romano
Account Director: Monica Solimeno
Creative Director: Chris Scherer
Art Director: Niccolò Desiì
Art Director: Andrea Magnini
Art Director: Paolo Perrini
Signage Consultant: Giuseppe Guerrera
Copy Writer: Chiara Orlandi
Digital Design: Cultur-E
Agency:
Inarea Identity Design, Rome
Design Disciplines:
• Brand & Identity Design
• Brand Communication
• Brand Personality Building
• Brand Management
• Editorial Design
• Retail & Packaging Design
• Signage & Wayfinding Design
• Social Media Design
Ugento Srl
Sector:
Leisure, Travel & Hospitality
Country and Date:
Italy, 2016
Team:
Client Director: Antonio Romano
Account Director: Monica Solimeno
Creative Director: Chris Scherer
Art Director: Niccolò Desiì
Art Director: Andrea Magnini
Art Director: Paolo Perrini
Signage Consultant: Giuseppe Guerrera
Copy Writer: Chiara Orlandi
Digital Design: Cultur-E
Agency:
Inarea Identity Design, Rome
Design Disciplines:
• Brand & Identity Design
• Brand Communication
• Brand Personality Building
• Brand Management
• Editorial Design
• Retail & Packaging Design
• Signage & Wayfinding Design
• Social Media Design
• Web & Digital Design
• Brand Design Manual
• Brand Design Manual
