Cassa Geometri is a professional, financial association specifically for surveyors, providing pensions and welfare benefits to its members.
The values of proximity, clarity and simplicity are summarised in a ‘wrap-around’ brand logo, embracing its members, and therefore providing protection and safety for their professional and private life.
The metaphor of a 'growing path' has guided the design process for the creation of the new brand, because Cassa Geometri is always close to its members: in the present and in the future.
The values of proximity, clarity and simplicity are summarised in a ‘wrap-around’ brand logo, embracing its members, and therefore providing protection and safety for their professional and private life.
The metaphor of a 'growing path' has guided the design process for the creation of the new brand, because Cassa Geometri is always close to its members: in the present and in the future.
Client:
Cassa Italiana di Previdenza e Assistenza dei Geometri liberi professionisti
Sector:
Financial Services
Country and Date:
Italy, 2018
Team:
Client Director: Tiziana Brandia
Creative Director: Chris Scherer
Motion Designer: Lorenzo Curatola
Signage Consultant: Giuseppe Guerrera
Strategist: Elisa Russo
Copywriter: Enzo de Somma
Agency:
Inarea Identity Design, Rome
Design Disciplines:
• Brand & Identity Design
• Brand Communication
• Brand Personality Building
• Editorial Design
• Signage & Wayfinding Design
• Web & Digital Design
• Brand Design Manual
Cassa Italiana di Previdenza e Assistenza dei Geometri liberi professionisti
Sector:
Financial Services
Country and Date:
Italy, 2018
Team:
Client Director: Tiziana Brandia
Creative Director: Chris Scherer
Motion Designer: Lorenzo Curatola
Signage Consultant: Giuseppe Guerrera
Strategist: Elisa Russo
Copywriter: Enzo de Somma
Agency:
Inarea Identity Design, Rome
Design Disciplines:
• Brand & Identity Design
• Brand Communication
• Brand Personality Building
• Editorial Design
• Signage & Wayfinding Design
• Web & Digital Design
• Brand Design Manual
