De Besi Di Giacomo is an independent insurance brokerage with a long-standing presence in the Italian market, working with companies, professionals and private clients to navigate the complexity of insurance and risk. The challenge was to create a contemporary identity that could communicate expertise and authority while remaining accessible, personal and distinctly independent.
The brand identity was developed around the idea of clarity within complexity. The visual language combines a precise, structured approach with a sense of confidence and openness, reflecting the broker’s role as an experienced partner rather than simply an intermediary. Typography, colour and graphic elements were carefully defined to create a distinctive identity that could work consistently across corporate communications and client-facing applications.
The website extends this identity into a clear and intuitive digital experience. Information is organised to make a potentially complex subject easier to navigate, presenting the company’s services, expertise and areas of specialisation in a straightforward and contemporary way. The design gives equal importance to professionalism and human interaction, reinforcing the relationship of trust at the heart of the business.
The project encompassed the development of the brand identity and website, creating a coherent visual and digital ecosystem for a specialist insurance broker. The result is an identity designed to convey experience without appearing institutional, and professionalism without losing the human dimension that defines the relationship between De Besi Di Giacomo and its clients.
Client:
De Besi Di Giacomo SpA
Sector:
Financial Services
Country and Date:
Italy, 2023
Team:
Client Director: Eduardo Salierno
Project Manager: Manuela Di Nepi
Design Director: Chris Scherer
Design Director: Valentina Salvadori
Photography: Unsplash
Agency:
Deepblue Works Srl, Rome
Design Disciplines:
• Brand & Identity Design
• Brand Architecture
• Brand Communication
• Brand Personality Building
• Brand Management
• Editorial Design
• Signage & Wayfinding Design
• Web & Digital Design
De Besi Di Giacomo SpA
Sector:
Financial Services
Country and Date:
Italy, 2023
Team:
Client Director: Eduardo Salierno
Project Manager: Manuela Di Nepi
Design Director: Chris Scherer
Design Director: Valentina Salvadori
Photography: Unsplash
Agency:
Deepblue Works Srl, Rome
Design Disciplines:
• Brand & Identity Design
• Brand Architecture
• Brand Communication
• Brand Personality Building
• Brand Management
• Editorial Design
• Signage & Wayfinding Design
• Web & Digital Design
• Brand Design Manual
