The brand for the Italian Pavilion at the Universal Exhibition in Shanghai in 2010 was based on the theme 'Better city, better life'.
The design of the brand took inspiration from the architecture of the pavilion itself and from the mikado game, which is called 'Shanghai' in Italian – a typical element of Chinese culture, referring to the multiplicity of intersections and streets of the city.
The design of the brand took inspiration from the architecture of the pavilion itself and from the mikado game, which is called 'Shanghai' in Italian – a typical element of Chinese culture, referring to the multiplicity of intersections and streets of the city.
Client:
Ministero dello Sviluppo Economico
Ministero degli Affari Esteri e della Cooperazione Internazionale
Sector:
Governmental / Public Sector
Country and Date:
Italy, 2010
Team:
Client Director: Monica Solimeno
Creative Director: Chris Scherer
Art Director: Laurie Elie
Art Director: Maria Rhodes Castro
Agency:
Inarea Identity Design, Rome
Design Disciplines:
• Brand & Identity Design
• Brand Communication
• Brand Personality Building
• Signage & Wayfinding Design
Ministero dello Sviluppo Economico
Ministero degli Affari Esteri e della Cooperazione Internazionale
Sector:
Governmental / Public Sector
Country and Date:
Italy, 2010
Team:
Client Director: Monica Solimeno
Creative Director: Chris Scherer
Art Director: Laurie Elie
Art Director: Maria Rhodes Castro
Agency:
Inarea Identity Design, Rome
Design Disciplines:
• Brand & Identity Design
• Brand Communication
• Brand Personality Building
• Signage & Wayfinding Design
