The famous expression ‘All roads lead to Rome' still echoes today, but in a more contemporary and much more colourful way.

Rome was the first real metropolis that humanity ever knew. It is the favourite destination of European tourists, and one of the Top 10 preferred cities in global tourism. Rome is one of the most-visited destination and the number one in Italy. It is a melting pot that connects continents, cultures and people.

Rome – with its portfolio of culinary, natural, archaeological and historical excellence – is going to reinvigorate the City and the Lazio region for the ‘meeting industry'.

There was an enthusiastic response from all promoting associations, operator representatives and institutions when the Roma e Lazio Convention Bureau was born.

Client:
Comune di Roma
Regione Lazio

Sector:
Governmental
Public Sector
Leisure, Travel & Hospitality

Country and Date:
Italy, 2017

Team:
Client Director: Tiziana Brandia
Creative Director: Chris Scherer
Motion Designer: Lorenzo Curatola
Video Production: Tommaso Martelli
Copywriter: Enzo de Somma

Inarea Identity Design, Rome

• Brand & Identity Design
• Brand Communication
• Brand Personality Building
• Editorial Design
• Web & Digital Design
• Brand Design Manual

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