Talking about Federico Fellini, Roberto Rossellini and Michelangelo Antonioni means talking about Cinecittà Luce.

Cinecittà Luce was born in 2009 from the merger of Cinecittà Holding and Istituto Luce – two mythical giants in the sector that represent Italian cinema.

Cinecittà Luce is at the heart of Italian cinema and television production, and manages and distributes a substancial film and photo archive.

Client:
Cinecittà Luce Srl

Sector:
Leisure, Travel & Hospitality

Country and Date:
Italy, 2009

Team:
Client Director: Emanuela Camera Roda
Creative Director: Chris Scherer
Art Director: Roberto Randi​​​​​​​

Agency:
Inarea Identity Design, Rome

Design Disciplines:
• Brand & Identity Design
• Brand Communication
• Brand Personality Building
• Editorial Design
• Brand Design Manual

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